I believe Robert already uses Amazon (and perhaps other web sources) for all his TV viewing. This is bound to become more common in the future.
Netflix is presenting a block buster series (see link) that can only be seen by Netflix suscribers. This is quite a gutsy (or maybe stupid) call by them. I suppose they can farm it out to a network in the future, but it better be good.
The cast is impressive and the trailers are also good.