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Home » CurrentEvents

How Donald Trump appeals to men secretly insecure about their manhood December 1, 2018 9:45 am RL

Not a real surprise when we have seen the type of “men” that supported Trump on this board…

From boasting about the size of his penis on national television to releasing records of his high testosterone levels, President Trump’s rhetoric and behavior exude machismo. His behavior also seems to have struck a chord with some male voters. See, for example, the “Donald Trump: Finally Someone With Balls” T-shirts common at Trump rallies.

But our research suggests that Trump is not necessarily attracting male supporters who are as confidently masculine as the president presents himself to be. Instead, Trump appears to appeal more to men who are secretly insecure about their manhood. We call this the “fragile masculinity hypothesis.” Here is some of our evidence.

We found that support for Trump in the 2016 election was higher in areas that had more searches for topics such as “erectile dysfunction.” Moreover, this relationship persisted after accounting for demographic attributes in media markets, such as education levels and racial composition, as well as searches for topics unrelated to fragile masculinity, such as “breast augmentation” and “menopause.”

In contrast, fragile masculinity was not associated with support for Mitt Romney in 2012 or support for John McCain in 2008 — suggesting that the correlation of fragile masculinity and voting in presidential elections was distinctively stronger in 2016.

In the immortal words of Kanye West:

“This hat gives me a different power in a way. You know my dad and my mom separated, so I didn’t have a lot of male energy in my home. And also I’m married to a family that, you know, not a lot of male energy going on. It’s beautiful though. You know it’s something about, you know I love Hillary, I love everyone. Right. But the campaign, ‘I’m with Her’ just didn’t make me feel, as a guy, that didn’t get to see my dad all the time. Like a guy that could play catch with his son. It was something about when I put this hat on, it made me feel like Superman. You made a Superman. That’s my favorite superhero and made a Superman cape for me.”


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